Create Change Through Lived Experience: The Whole Advocate™ Model

06/02/2022

Please note: This session of The Advocacy Exchange is 90 minutes, from 11:00am-12:30 pm ET.

Any movement toward positive change requires people sharing their lived experiences—to give voice, raise awareness, change minds, educate or motivate. It requires advocates. But how can advocates feel confident that their stories are being heard and truly making a difference? Join Tim Cage and John Capecci, cofounders of Living Proof Advocacy, as they describe their model of support for advocates sharing their personal stories. Participants receive a free eBook version of Living Proof: Telling Your Story to Make a Difference and may download the white paper Improving the Quality of Patient Engagement by Centering the Advocate. Tim and John will share examples of how advocacy organizations have applied the Whole Advocate model, and offer tips on using Living Proof to prepare personal stories that move listeners from apathy to empathy to action.

Once your personal story is perfected, join Kate Callan, EVP, Head of Social Media at Evoke KYNE, for tips and best practices to amplify your story on social media. Taking the leap to share your story on social media may feel intimidating but this session will arm you with some simple suggestions to get started or refresh your approach if you’re already active on social.

MODERATOR

Dave Bjork
Lung Cancer Survivor, Patient Advocate and Vice President of Empowerment, Gryt Health
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SPEAKERS

Tim Cage
Cofounder and Senior Coach, Living Proof Advocacy
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John Capecci
Cofounder and Senior Coach, Living Proof Advocacy
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Kate Callan
EVP, Head of Social Media, Evoke KYNE
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