Create Change Through Lived Experience: The Whole Advocate™ Model


Please note: This session of The Advocacy Exchange is 90 minutes, from 11:00am-12:30 pm ET.

Any movement toward positive change requires people sharing their lived experiences—to give voice, raise awareness, change minds, educate or motivate. It requires advocates. But how can advocates feel confident that their stories are being heard and truly making a difference? Join Tim Cage and John Capecci, cofounders of Living Proof Advocacy, as they describe their model of support for advocates sharing their personal stories. Participants receive a free eBook version of Living Proof: Telling Your Story to Make a Difference and may download the white paper Improving the Quality of Patient Engagement by Centering the Advocate. Tim and John will share examples of how advocacy organizations have applied the Whole Advocate model, and offer tips on using Living Proof to prepare personal stories that move listeners from apathy to empathy to action.

Once your personal story is perfected, join Kate Callan, EVP, Head of Social Media at Evoke KYNE, for tips and best practices to amplify your story on social media. Taking the leap to share your story on social media may feel intimidating but this session will arm you with some simple suggestions to get started or refresh your approach if you’re already active on social.

Living Proof Book Cover

Prepare for this session with these sections of Living Proof: Telling Your Story to Make a Difference:

  1. Read the preface
  2. Read the introduction
  3. Read through chapter 1
  4. Complete the “Six-Word Reason” exercise at the end of chapter 1

Also, please familiarize yourself with the PDF linked to in the “Session Resources” above. Then you’ll be all set to discuss how to make a difference telling your story with our session speakers and audience!

About the e-book:

The first guide to personal storytelling for advocacy, this easy-to-use handbook helps you

  • Decide what to tell
  • Tell your story effectively and authentically
  • Link your passion to your goals
  • Deliver powerful presentations
  • Conduct great media interviews

Living Proof features examples, tools, exercises and worksheets to help prepare speakers at all levels. You can work through the book on your own or in conjunction with a Living Proof Advocacy™ workshop.

Whether you’re just starting out or looking to take your advocacy skills to the next level, Living Proof delivers the grounding, confidence and guidance you need to unleash the power of personal storytelling.


Dave Bjork
Lung Cancer Survivor, Patient Advocate and Vice President of Empowerment, Gryt Health

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Tim Cage
Cofounder and Senior Coach, Living Proof Advocacy

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Kate Callan
EVP, Head of Social Media, Evoke KYNE

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John Capecci
Cofounder and Senior Coach, Living Proof Advocacy

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